This innovative start up needed to convince huge players in the auto trade market that they could fix the inefficiencies of their system. The product makes a complex system simple.
Representing that in the visual branding needed optimism, simplicity and sophistication. Bespoke geometric typography that is minimal, bold and touches on the themes of auto industry logos. A dramatic library of images allows the sales team to create stories that are beyond the facts and figures of the industry. An optimistic palate of colours and graduations brings a bright optimism to all assets.