The client wanted to consolidate its 10 automotive brands into one, in order to find new audiences and forge new partnerships. The automotive industry is the most dynamic and inventive in the world, and the branding of Autovia needed to reflect these qualities. We also created a brand book to inspire designers into making powerful visual communications whilst also understanding the overall mission. Steve Fowler, editorial director, said: “The launch went well, and much of that was down to the visuals. Thank you!”