• IronLife Media had established a business case for launching their first product as a digital only magazine.
• In order to work it needed a bold and contemporary look and feel and to ensure it was a very different product to the popular newsstand products. It needed to be more journal like and yet still be be a platform for changing amounts of quality video content.
• The templates needed to work efficiently within the restrictions of their journalism and their production team.
• Within the year they had a loyal, global audience of readers and contributors. They were all publicly championing the brand - helping the magazine grow and the company launch other brands.