- Land Rover wanted a premium newstand product to celebrate their 60 year anniversary. The images were largely sourced from Land Rover’s extensive picture archive.
- It needed to be interesting to all Land Rover fans without excluding new customers who were thinking of buying one of their latest products.
- The book included 160 pages of editorial covering the history of the brand, visually edited and layed out to convey their exciting and diverse heritage whilst still talking to the luxury goods market, which is Land Rover’s focus.