• Since 2011 one of my main clients has been The Week. It’s print and digital edition have a readership of over 200,000 and it is constantly investing in the development of new products and campaigns whilst iterating its live products.
• I conceived and designed the core brand message for this period: Intelligent, Balanced, Concise. It is a distillation of the most loved values of the product.
• We have prototyped, built, launched and thrown away apps, magazines, websites, badges, ad campaigns, moving billboards, films, newsletters, social content, shop fronts, ebooks, ad sales pitches and brand world books.
• The Week has a unique and loyal readership: 50% male, 50% female readership. 69% AB profile. Everything it that goes live has to feel like a natural extension of the brand - to these people and new audiences alike.
• 2015 was there most successful year in 20 years of trading. The brand continues to grow and evolve.