• We started with the proposition that news for children was a market opportunity for The Week.
• Over the 12 month development period we tested and brought together numerous influential factors and requirements. These included visual accessibility and legibility, editorial tone, graphic and news room systems.
• We had to see how those ideas could make a product that could be loved by children and still hold the vales of The Week magazine.
• In the 12 months since launch paid subscribers have passed 25,000 - double the expectations. The magazine had won Launch of the Year at the PPA and the BSME on top of a host of other awards for both editorial and marketing.