• In the run up to launch of Portfolio we needed to develop a brand message that lived beyond the existing sites.
• The message needed a look and feel that was a natural extension of the functional nature of a news format site and tell people that there was the latest in luxury journalism to be enjoyed - from a trusted news source.
• Within 3 months of launch we had 3000 uniques a day and high end brands like Audi, Jaguar, John Lewis and IBM were all advertisers.