• The brief was to develop a publishing product and a campaign that conveyed the excitement of reading about the world to children, adults and loyal readers of The Week. The marketing was on all platforms and included this cinema ad.
• We needed to ensure that the product captured the imagination of 8 to 12 year old readers whilst still being true to The Week family.
• With subscriptions passing 20,000 in 40 issue The Week Junior is the fastest growing product in Dennis Publishing's history. It doubled its projected figures for the end of 2016 by August - making it Britain's fastest growing children's magazine. It also won Launch of the Year at the British Media Awards.