Trouva commissioned myself and my sometime creative partner Bill Dunn to help them communicate with the boutique shops that are at the heart of their business.
We found their messaging at that time was not in step with the client culture. It was stiff and sounded like the big business that they were trying to get away from.
Our solution was a leave-behind booklet and accompanying gif for email. It had to combine a straight forward business pitch of numbers and anecdotes with a Trouva charm that would be in-step with the curators of the coolest shops across Europe.